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Well-being Washing: What It Is and Why It's On The Rise.

Well-being Washing: What It Is and Why It's On The Rise.

Now more than ever employees prioritize working for companies that prioritize their well-being, recognizing the value of a supportive and nurturing work environmxent. Employers recognize this importance too by offering resources that will benefit employees mental and physical health. In fact, since the arrival of Covid-19, the share of job postings in the U.S. advertising mental health benefits has more than tripled — jumping from 4% in January 2020 to 12% in August 2023 — according to a report from HR database Revelio Labs, based on an analysis of online job postings and employee reviews.

So you may be wondering, what is the problem employees are facing then? Well-being Washing. Ultimately Well-being Washing is “any form of providing lip service to wellness services for their employees but not actually delivering the goods,” said Mark Debus, clinical manager of behavioral health at Sedgwick, a third-party claims administrator. He continues on to say that it often happens when employers fail to really provide needed resources and support by not encouraging employees to use them.

Why all talk and no action? When it comes down to it, money. The resources and tools being offered can be costly, and by not actively promoting the resources, except at times of open enrollment for example, will help save money. As the saying goes... out of sight, out of mind.

If you are an employee experiencing Well-being Washing, the first step you can take is standing your ground and voicing your needs, you not only advocate for your own well-being but also contribute to fostering a culture of care and support within your workplace, benefiting both yourself and your colleagues.



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