"Cozymaxxing": The New (Anti) Power Move For Burnout Recovery

OOO's co-founder Danielle was happy to demonstrate the art of Cozymaxxing for this post!

There’s a new mindset trend gaining momentum, and honestly—it’s not mad about soft pants, gentle routines, and an aggressively soothing environment. Welcome to cozymaxxing.

Born out of the collective burnout of hustle culture and the ongoing search for balance, cozymaxxing isn’t just about lighting a candle and calling it self-care. It’s a deliberate shift toward prioritizing comfort, calm, and emotional regulation—especially in our personal spaces and daily routines.

Think: intentionally slow mornings, nostalgic playlists, oversized knits, afternoon light filtering through linen curtains, and a no-apologies approach to recharging. It’s about designing your environment (and schedule) to support a softer, more sustainable pace—without guilt.

And here’s the thing: cozymaxxing doesn’t mean checking out. It means opting in to a lifestyle that allows you to show up fully, creatively, and consistently—because you’re not running on fumes. As founders, leaders, and people who are “on” all the time, we’re starting to realize that constantly pushing isn’t a badge of honor—it’s a fast track to burnout.

The cozymaxxing mindset invites you to rethink productivity and success through a lens of restoration. When you feel grounded, you make better decisions. When your space feels safe, your ideas flow more freely. So no, it’s not just an aesthetic—it’s a strategy. And if you’re wondering whether you can cozymaxx and still hit your goals? Absolutely. In fact, that might just be your new competitive edge.